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☆ Apple unveils new iPad Pro with ‘outrageously powerful’ AI-powered chip
▼ + stars: | 2024-05-07 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +3 min

In a pre-recorded live streamed event from its Cupertino, California headquarters, the company introduced the latest versions of its iPad Pro and iPad Air tablets, and an all-new Apple Pencil Pro. CEO Tim Cook said Wednesday’s announcement marked “the biggest day for iPad since its introduction.”At the heart of the new iPad Pro is Apple’s new custom M4 processor, which delivers 4 times the performance as its existing iPad Pro models. The latest iPad Pro comes in two sizes: 11 inches and 13 inches. The iPad Pro comes in two finishes, silver and space black. The iPad Air is powered by Apple’s custom M2 processor with faster GPU and neural engine that’s 50% faster than the previous iPad Air.

Persons: Tim Cook, Cook, Apple, ”, it’s Organizations: CNN, Apple, Developers Conference, iPad Locations: Cupertino , California, China

☆ Apple remains Buffett's biggest public stock holding, but his thesis about its moat faces questions
▼ + stars: | 2024-05-03 | by ( Kif Leswing | ) www.cnbc.com time to read: +9 min

That's about four times bigger than Berkshire's second-biggest public stock holding, Bank of America , and makes the company the No. The bet on Apple and CEO Tim Cook has paid off handsomely for Buffett, who said in 2022 that the cost of Berkshire's Apple stake was only $31 billion. "So I called up Warren Buffett. "It's kind of more like an annuity and I think that's what Warren Buffett really sees as well." "When I buy Apple, I know that Apple is going to repurchase a lot of shares," he said in 2018.

Persons: Tim Cook, Warren Buffett, Berkshire Hathaway, behemoth, Buffett, He's, Cook, Apple, Warren, Ted Weschler, it's, Dan Eye, Buffett hasn't, Bernstein, Toni Sacconaghi didn't, Sacconaghi, Clayton Organizations: Warren Buffett Getty, CNBC, Berkshire, Apple, Bank of America, Buffett, Consumer Intelligence Research Partners, iPhone, Washington Post, Oracle, Fort Pitt Capital Group, Microsoft, The, Apple Watch, DOJ, Clayton Homes Locations: Omaha , Nebraska, Berkshire, Omaha, Cupertino , California, U.S

☆ Tim Cook visits Singapore amid Apple's Southeast Asia expansion efforts
▼ + stars: | 2024-04-18 | by ( Dylan Butts | ) www.cnbc.com time to read: +2 min

Tim Cook, chief executive officer of Apple Inc., center, arrives at Apple Developer Academy at Binus University in Tangerang, Banten, Indonesia, on Wednesday, April 17, 2024. Apple's Tim Cook is in Singapore for the latest leg of his whirlwind tour around Southeast Asia as the CEO pivots toward the region for expansion and sales growth amid struggles in China. Cook's arrival in the city follows Apple's announcement of plans to invest over $250 million into its operations in Singapore. While the tech giant already employs 3,600 people in the country, Apple said the expansion will provide space for new roles, including in artificial intelligence. Apple did not immediately respond to a CNBC request for comment about Cook's itinerary.

Persons: Tim Cook, Apple's Tim Cook, Cook, Cook's, Lawrence Wong, Lee Hsien Loong, Lee, Wong, Apple, Joko Widodo Organizations: Apple Inc, Apple Developer Academy, Binus University, Bloomberg, Apple, CNBC Locations: Tangerang, Banten, Indonesia, Singapore, Southeast Asia, China, state's, Cupertino , California, Vietnam

☆ Apple will 'look at' manufacturing in Indonesia, CEO Cook says, as China diversification push continues
▼ + stars: | 2024-04-17 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +1 min

Apple CEO Tim Cook gestures as he arrives for a meeting with Indonesia's President Joko Widodo at the Merdeka Palace in Jakarta on April 17, 2024. Apple CEO Tim Cook said the company will "look at" manufacturing in Indonesia, following a meeting with the country's President Joko Widodo, at a time when the iPhone giant continues to diversify its supply chain away from China. "We talked about the president's desire to see manufacturing in the country and it's something that we will look at," Cook told reporters after the meeting. "I think the investment ability in Indonesia is endless. Over the past three years, Apple has been accelerating its push to diversify its manufacturing base beyond China after the Covid-19 pandemic exposed the Cupertino giant's reliance on the world's second-largest economy.

Persons: Tim Cook, Joko Widodo, Cook Organizations: Apple Locations: Jakarta, Indonesia, China, Cupertino

☆ Apple believes that AI is the future
▼ + stars: | 2024-04-16 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Apple wanted all eyes to be on the Vision Pro when it launched. A report about AI chips coming to next-gen Macs helped boost Apple's stock by $112 billion. AdvertisementTwo months ago, Tim Cook was busy marking Apple's bold new vision of the future with the launch of expensive nerd goggles. Second, the future of the Vision Pro remains highly uncertain. Just don't expect the Vision Pro to steal the show in the same way a big AI reveal would.

Persons: —, Tim Cook, Bloomberg's Mark Gurman, Apple, Peter Kafka Organizations: Apple, Service, International Data Corporation, Publishing, Getty, Huawei, Apple's, Vision Locations: Cupertino, Shanghai, China

☆ Apple CEO Tim Cook visits Vietnam — one of the iPhone giant's most important manufacturing hubs
▼ + stars: | 2024-04-15 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

Cook will meet with Apple users, developers and content creators during the two-day visit, local media reported. In December, the Nikkei reported Apple was moving some of its key iPad engineering resources to Vietnam. Apple CEO Tim Cook (C) walks near Hoan Kiem lake in downtown Hanoi during his visit to Vietnam on April 15, 2024. India has also emerged as a key hub for iPhone manufacturing. Cook's visit to Vietnam comes after 61 environmental and human rights groups called on Apple to oppose the country's detention of climate activists.

Persons: Tim Cook, Cook, Bryan Ma Organizations: Apple, International Data Corporation, IDC, Samsung, Nikkei, Apple Watch, Getty, CNBC, Bloomberg Locations: Hanoi, Vietnam, U.S, China, Cupertino, Hoan, Giang Huy, Afp, India, iPhones

☆ Could Trump go to jail? Questions about Trump’s trial, answered
▼ + stars: | 2024-04-13 | by ( Zachary B. Wolf | ) edition.cnn.com time to read: +12 min

If Trump were sent to prison, would he still have his presidential Secret Service protecting him in jail? The judicial process is built around the idea that defendants are there to answer charges, and New York law requires that a defendant be present at trial. The felony charge here, which is the lowest level felony under New York law, is falsifying business records to further some other crime. His federal trial on classified documents is proceeding slowly in Miami. While Trump, under New York law, has a right to know their names, their identities will be kept from public view.

Persons: CNN —, Donald Trump’s, –, I’ve, Trump, Laura Coates, Coates, Watch Coates, David, Juan Merchan, Stormy Daniels, CNN’s, Daniels, Bruce, Karen McDougal, Trump’s fixer, Michael Cohen, Cohen, Attorney Alvin Bragg, Will, Francis, Elie Honig, Honig, SCOTUS, Mark Honig, He’s, Kathryn, Trump’s, It’s, hasn’t, Norman Eisen, ”, Scott, That’s, Frank Bowman, he’s, Bowman Organizations: CNN, Trump, Raleigh NC Daniels, Seattle Trump, National Enquirer, Playboy, of Justice, Manhattan, Attorney, New, University of Missouri, Prisons, White Locations: New York, Tokyo, York, Georgia, Seattle, Cupertino, Miami, Fulton County , Georgia, Philadelphia

☆ I went from making $15K to nearly $700K over my career at Oracle, Apple, and Meta. Here's how I increased my total compensation.
▼ + stars: | 2024-04-09 | by ( Robin Madell | ) www.businessinsider.com time to read: +13 min

My salary journey in Big Tech has seen my total compensation — which includes base salary, bonuses, and stocks — increase from $15,000 in 2012 to $685,000 in 2024. I'm a staff software engineer and have worked at three different tech companies, moving from Oracle to Apple to Meta. In California, labor laws make it illegal for employers to ask you about your current salary and salary history. That could involve switching from a non-tech job to a tech job or taking a short-term hit for long-term gain. Unless the employer offers a significant pay bump along the way, total compensation usually takes a drop after this vesting period.

Persons: Sandeep Rao, —, I'm, I've, it's, Glassdoor, haven't, Jane Zhang Organizations: Meta, Apple, Oracle, Service, Business, Big Tech, Microsoft, Carnegie Mellon University, Grad, Employers, Carnegie Mellon Locations: San Jose , California, India, Pittsburgh, Cupertino , California, Menlo Park , California, California, janezhang@businessinsider.com

☆ Apple focusing on home robots over AI would be a 'horror show' for the company, Wedbush's Dan Ives says
▼ + stars: | 2024-04-05 | by ( Jennifer Sor | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewApple's recently announced foray into developing home robots could end up being a "horror show" for the company, according to Wedbush analyst Dan Ives. Ives thinks such a shift would be detrimental to Apple, which should instead be primarily focused on leaning into artificial intelligence. Even amid his concern around Apple's home robots, Ives remains bullish on the company's stock trajectory over the medium-term. But that projection hinges on Apple continuing to put its AI at the forefront of its priorities, the analysts suggested.

Persons: —, Dan Ives, Ives, Cook, Gene Munster, Munster, Apple Organizations: Service, CNBC, Bloomberg, Apple, Business, Department of Justice Locations: China, Cupertino

☆ Apple layoffs are a sign Tim Cook is getting a little more serious
▼ + stars: | 2024-04-05 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +1 min

Things are getting a bit more serious this year over at Apple. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThings have been getting a little more serious over in Cupertino this year for Tim Cook. The latest sign of the mood change came Thursday after it emerged that Apple had laid off over 600 employees in California. That's especially so when considering that Apple had about 161,000 full-time employees at the end of its last fiscal year.

Persons: —, Tim Cook Organizations: Apple, Service, California Employment Development Department, Bloomberg, Apple's Big Tech Locations: Cupertino, California

☆ Hot air balloon pilot had high level of ketamine in his system during crash that killed 4, toxicology report finds
▼ + stars: | 2024-04-04 | by ( Eric Levenson | ) edition.cnn.com time to read: +3 min

CNN —The pilot of a hot air balloon that crashed in Arizona in January, leaving four people dead, had high levels of the psychedelic drug ketamine in his blood system, according to a forensic examination report from the Pinal County Medical Examiner’s Office. Cornelius van der Walt, the 37-year-old pilot of the balloon, had ketamine levels of between 1.1 to 1.2 mg/L in his system, according to toxicology testing from the FAA and from NMS Labs. For comparison, the United Kingdom considers ketamine levels over .02 mg/L to be indicative of impaired driving ability, the report says. Van der Walt had no reported prescription for ketamine, and the drug was not used during resuscitation attempts, the report states. The medical examiner’s report stems from the hot air balloon crash in Eloy, Arizona, on January 14 in which the pilot and three other people were killed.

Persons: Cornelius van der Walt, Van der Walt, van der Walt, Chayton Wiescholek, Kaitlynn Bartrom, Atahan Kiliccote, Valerie Stutterheim, Cameron Balloons Organizations: CNN, FAA, NMS Labs, US Drug Enforcement Administration, US Food and Drug Administration, National Transportation Safety Board, ” Police, NTSB Locations: Arizona, Pinal County, United Kingdom, Eloy , Arizona, Eloy, Union City , Michigan, Andrews , Indiana, Cupertino , California, Scottsdale , Arizona

☆ Apple lays off over 600 California employees after shuttering car project
▼ + stars: | 2024-04-04 | by ( Kif Leswing | ) www.cnbc.com time to read: +1 min

Tim Cook, CEO of Apple, during an event at Apple Park campus in Cupertino, California, Sept. 12, 2023. Apple is laying off 614 workers in California, according to a new state filing, the company's first significant round of job cuts since the pandemic. The affected Apple employees worked at eight different facilities in Santa Clara, according to the WARN notice posted by California. The filing comes weeks after Apple canceled a long-running project to build an electric, self-driving car in a team called the Special Projects Group. Positions that were cut include machine shop managers, hardware engineers and product design engineers, according to the San Francisco Chronicle.

Persons: Tim Cook, Apple hasn't Organizations: Apple, San Francisco Chronicle Locations: Cupertino , California, California, Santa Clara, Cupertino

☆ Green Bubble Stigma: Apple's Genius Marketing Trick to Make iPhones Cool
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

One thing that is definitely not "cool," it seems, is having a green text bubble. In the filing, it says people without Apple devices often feel a "social stigma, exclusion, and blame for 'breaking' chats where other participants own iPhones." "Brands that have a really well-established image, Apple's cool image, for instance, that they worked on to establish over the years — consumers really see that as a legitimate signal of their own coolness to themselves and other people." Consumers really care about using products and brands to express who they are to themselves and the world around them. And if you've ever watched "Ted Lasso" or anything else on Apple TV+, you've perhaps noticed iPhones and Apple products are ubiquitous.

Persons: Apple, Steve Jobs, you've, Ted Lasso, Louis Vuitton, Joseph Nunes, they're, They're, Joshua Clarkson, Nunes, that's, doesn't, Ordabayeva, Emily Stewart Organizations: Apple, Justice Department, Dartmouth's Tuck School of Business, Brands, Samsung, Google, Motorola, USC Marshall School of Business, University of Cincinnati, Consumers, Business Locations: New Jersey, Cupertino , California, iMessage

☆ 'Green Bubble Stigma' Shows Apple's Power to Create a Prestige Brand
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

☆ 2 people were just arrested on suspicion of stealing a Stanley Starbucks cup from Target in January
▼ + stars: | 2024-03-29 | by ( Grace Dean | Dominick Reuter | ) www.businessinsider.com time to read: +4 min

Two people were arrested this week on suspicion of stealing a Stanley cup from a Target in January. AdvertisementTwo people were arrested Tuesday and charged in connection with the theft in January of a Starbucks Stanley cup from a Target store in Cupertino, California. "The male suspect grabbed a box behind the counter that contained the limited-edition Stanley cup and attempted to leave the store." The woman also tried to take a Starbucks bag, believed to have contained another Stanley cup, from another customer, the sheriff's office said. Collectors are also hotly anticipating the impending launch of the "Spring Blue" quencher from Stanley and Starbucks, which will be sold at Target Starbucks locations.

Persons: Stanley, —, Quencher, Kevin Torres, Cruz, Hazel Dominguez, Vera Organizations: Starbucks, Sheriff's, Service, Target, Business Locations: Santa Clara, Cupertino , California, Starbucks cafés, Target, Stanley

☆ What's behind Danaher's decline, plus high hopes for Apple's developers event
▼ + stars: | 2024-03-26 | by ( Jeff Marks | ) www.cnbc.com time to read: +4 min

Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street. Mark your calendars: Apple said it will host its annual Worldwide Developers Conference from June 10 to June 14. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.

Persons: Jim Cramer, It's, Jensen, Danaher, Ingersoll Rand, Jim, Larry Fink, Eli Lilly, Fink, Jim Cramer's, Tim Cook, Josh Edelson Organizations: CNBC, Developers, Apple, Nvidia, Vision, ILC Dover, KeyBanc, Dover, Microsoft, Costco, BlackRock, Corp, Cintas, Jefferies, Jim Cramer's Charitable, Apple's Worldwide, AFP, Getty Locations: Cupertino , California

☆ My Apple Vision Pro nightmare
▼ + stars: | 2024-03-26 | by ( Albert Fox Cahn | ) www.businessinsider.com time to read: +12 min

So when the Apple Vision Pro arrived, I was giddy with excitement to dive into the type of toy I'd dreamt of since childhood. The Vision Pro tries to answer the question of how you can use a computer without a mouse or keyboard. Apple Vision Pro marks the foundation of a new architecture of total digital isolation. Apple touted your ability to use the Apple Vision Pro to connect to your laptop, simulating a screen for your device. In the end, I followed the path of so many other Vision Pro early adopters and became an early returner.

Persons: Apple's, it's, peck, Apple, audibly, hadn't, Newton, keystroke, I've, I'd Organizations: Sony, Apple Vision Pro, Vision, Apple, Department of Justice, Disney, Cupertino colossus Locations: New York

☆ Apple is getting serious about AI
▼ + stars: | 2024-03-18 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +4 min

It comes as Apple is expected to unveil several new AI features at its developer conference in June. According to a Bloomberg report, Apple is interested in licensing and building Google’s Gemini AI engine, which includes chatbots and other AI tools, into upcoming iPhones and its iOS 18 features. A partnership with Google would catapult Apple into the growing AI arms race. Apple, Google and OpenAI did not respond to a request for comment. Behind the scenes, Apple reportedly has been working its on-device generative AI capabilities and acquiring companies, such as Canadian startup DarwinAI.

Persons: they’ve, —, Siri, OpenAI, Tim Cook, we’re, Apple, Angelo Zino, Beata Zawrzel, Wedbush Organizations: CNN, Apple, Google, Bloomberg, Learning Research, CFRA Research, Wedbush Securities, Gemini, Microsoft Locations: Cupertino

☆ Apple and Alphabet stocks rally on report Google's Gemini could power next-gen iPhones
▼ + stars: | 2024-03-18 | by ( Phil Rosen | ) www.businessinsider.com time to read: +3 min

Bloomberg reported Monday Apple and Google are in talks for iPhones to integrate Gemini AI. "The potential deal is a validation moment for Google's generative AI positioning," Wedbush said. AdvertisementBloomberg reported Monday that Google and Apple are in talks to potentially integrate Gemini's generative AI technology with iPhones, and shares of both companies soared on the news. "The potential deal is a validation moment for Google's generative AI positioning," Wedbush analyst Scott Devitt said in a note Monday. AdvertisementSources told Bloomberg that Apple could license Gemini to support new software coming to iPhones this year, adding that Apple has held similar discussions with OpenAI.

Persons: Wedbush, —, Scott Devitt, Elon Musk, Apple, Devitt Organizations: Bloomberg, Apple, Google, iPhones, Gemini, Service, Bank of America, Al Locations: New York, Cupertino

☆ Apple reaches $490 million settlement over Tim Cook's China sales comments
▼ + stars: | 2024-03-15 | by ( ) www.cnbc.com time to read: +2 min

Tim Cook, chief executive officer of Apple Inc., speaks during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 6, 2022. Apple has reached a $490 million settlement to resolve a class-action lawsuit that alleged Chief Executive Tim Cook defrauded shareholders by concealing falling demand for iPhones in China. A preliminary settlement was filed on Friday with the U.S. District Court in Oakland, California, and requires approval by U.S. District Judge Yvonne Gonzalez Rogers. Apple posted $97 billion of net income in its latest fiscal year, and its payout equals a little under two days of profit. The case is In re Apple Inc Securities Litigation, U.S. District Court, Northern District of California, No.

Persons: Tim Cook, Yvonne Gonzalez Rogers, Cook, Shawn Williams, Rogers, Apple Organizations: Apple Inc, Apple Worldwide, Apple, U.S, Norfolk Pension Fund, Apple Inc Securities Litigation, Court, Northern District of Locations: Cupertino , California, China, Oakland , California, Brazil, India, Russia, Turkey, Norfolk, Norwich, England, Northern District, Northern District of California

☆ Apple spent 10 years trying to launch a car. China's Xiaomi just did it in 3.
▼ + stars: | 2024-03-13 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

Xiaomi CEO Lei Jun. Advertisement"As we approach the 3rd anniversary of our EV-manufacturing journey, 'Fight for Xiaomi EV' continues to fuel me and the team. Like Apple, Xiaomi is best known for selling smartphones. So it's worth asking how Xiaomi has managed to do what Apple spent the best part of a decade trying to do. Xiaomi CEO Lei Jun unveils the SU7, the company's first electric car.

Persons: —, Lei Jun, ChinaFotoPress, Lei, Xiaomi, Apple, BYD, Tim Cook Organizations: Service, Apple, Business, EV, Counterpoint Research, Bloomberg, Beijing Automotive Group, BAIC, FLORENCE LO, REUTERS Locations: China, Beijing, Arizona, FLORENCE, Cupertino

☆ The iPhone needs a revamp, and its sagging performance in China is proof
▼ + stars: | 2024-03-06 | by ( Hasan Chowdhury | Lina Batarags | ) www.businessinsider.com time to read: +6 min

Read previewThe last thing Tim Cook needs this year is for the iPhone to give him a headache. Unfortunately for Apple, that task could be complicated as signs emerge that its workhorse gadget needs a revamp. In its most recent quarter, Apple generated almost $70 billion of its $119.6 billion total revenue from iPhone sales. China, Apple's most important international market, has started to sour on iPhones, bucking a trend of growth in other regions. Apple's AI efforts, led by ex-Googler and senior vice president John Giannandrea, could introduce several AI features to iPhones that offer an edge over Chinese competitors.

Persons: —, Tim Cook, Cook, Steve Jobs, Paul Sakuma, Will Wong, Wong, Wang Gang, Gene Munster, Munster, Dan Ives, John Giannandrea, Siri, Jobs Organizations: Service, Apple, Vision, Business, Macworld, Counterpoint Research, Vivo, Huawei, Wall Street Journal, IDC's, Devices, Research, Asset Management Locations: Cupertino, China, Greater China, Beijing, Singapore, IDC's Asia

☆ Apple hit with more than $1.95 billion EU antitrust fine over music streaming
▼ + stars: | 2024-03-04 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +5 min

In this article AAPL Follow your favorite stocks CREATE FREE ACCOUNTwatch nowThe European Commission, the European Union's executive arm, on Monday hit Apple with a 1.8 billion euro ($1.95 billion) antitrust fine for abusing its dominant position on the market for the distribution of music streaming apps. Apple also banned developers of music streaming apps from providing any instructions about how users could subscribe to these cheaper offers, the Commission alleged. Apple responseIn a fiery response to the fine, Apple said Spotify would stand to gain the most from the EU pronouncement. That's because instead of selling subscriptions in their iOS app, Spotify sell them via their own website stead. Apple fine just a 'parking ticket'The Commission said that Apple prevented developers of music streaming apps from informing their iOS users within their apps about prices of subscriptions or offers available elsewhere.

Persons: Apple, —, Margrethe Vestager, Vestager Organizations: European Commission, Apple, Commission, EU, U.S, Spotify, Apple Music Locations: Brussels, Stockholm, Sweden, Cupertino

☆ The smart ring era is here and tech companies are fighting for your finger. Will you wear one?
▼ + stars: | 2024-02-29 | by ( Hugh Langley | ) www.businessinsider.com time to read: +6 min

The smart ring era is here. Honor, the mobile business spun out of Huawei, also announced this week that it's working on a smart ring. Avi Greengart, president and lead analyst at Techsponential, told Business Insider at MWC that Samsung's Galaxy Ring "validates the smart ring category." Rumors of an Apple smart ring have been simmering for over a decade — mostly due to a string of patents the company has filed for. There's another good reason tech companies are eyeing smart rings right now, according to IDC analyst Francisco Jeronimo: subscriptions.

Persons: —, Prince Harry, Mark Zuckerberg, Jack Dorsey, Jennifer Anniston, Jimmy Kimmel, Smart, they've, Oura, Avi Greengart, Apple, Bloomberg's Mark Gurman, Jeremy Liew, Liew Apple, Greengart, Francisco Jeronimo, Jeronimo Organizations: Samsung, Service, Mobile, Congress, MWC, Huawei, IDC, Apple, Venture, Business Locations: Barcelona, Cupertino

☆ Apple expands self-service repair program to latest M3 Macs
▼ + stars: | 2024-02-29 | by ( Ashley Capoot | In | ) www.cnbc.com time to read: +1 min

Apple on Thursday said it is expanding its self-service repair program to include its MacBook Pro and iMac models powered by the latest M3 chip. The program, which Apple announced in 2021, allows consumers to fix their own devices by giving them access to the company's manuals and legitimate Apple parts. Parts are available to customers through Apple's self-service repair online store. The program has covered earlier models of Apple's iPhones and Macs, but the expansion will cover iMac and MacBook Pro models that use its M3 chip, announced in October. In a release Thursday, Apple said its repair program helps extend its devices' longevity, which is "good for users and good for the planet."

Persons: Tim Cook, Apple Organizations: Apple Locations: Cupertino , California

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